THE ANSWER — CAESARS ENTERTAINMENT — Matt Hodgson Directs

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"THE ANSWER" — was created for CAESARS Entertainment to promote their new convention center in Atlantic City. I originally pitched "THE ANSWER" as a Live Action short, but due to budgeting issues I was forced to look for an alternate way to tell the story. The other aspect of my brand storytelling pitch was that I would create an interactive website that would allow meeting and events planners to experience the same experience that Claire (the Heroine in our film) experienced, as they discovered Harrahs new Waterfront Conference Center for themselves. I decided to take a more organic illustrated approach to the film and combined 2D, 2.5D & 3D animation styles to create a wildly original and hugely successful brand storytelling experience. CAESARS loved the idea so much that I ended up creating a second revised version of the short film that could be used to promote all of the CAESARS Entertainment properties. The original :60 Trailer and both the Atlantic City & CAESARS Corporate short film versions are featured above. You can visit the website to experience the interactive site first hand at www.askcaesars.com. At the top of this page you will also see a link to a PDF that details the entire campaign that was spawned from this simple brand storytelling opportunity. The marketing team at CAESARS Entertainment was extraordinary to work with, and my design/production team comprised of illustrators, animators, visual effects artists and creative directors, programmers, musicians, actors and producers from Hollywood to New York delivered perfectly.