The official launch of FX, and the unveiling of the FX approach to on-going audience engagement, just happened to take place in a book.
News of the FX approach to engaging audiences before, during and after an event spread like wild fire, as hundreds of IAEE attendees converged on IAEE Expo! Expo! in New Orleans to help FX paint the final chapter of their story.
Months after their launch at IAEE, FX is still engaging participants and reaping big-time results. This is gonna make one helluva case study.
Inspiration for the FX launch story, and their subsequent INTERACTIVE PAINT EXPERIENCE came from our work for a big-name studio and their popular TV series. Can you guess the studio and the series?
Director/Writer/ECD—Matt Hodgson and Art Director/Painter—Cameron Gardner hard at work creating the FX book.
Meet a few of the hundreds of IAEE attendees who helped FX reveal the final chapter of their audience engagement story, through a totally original INTERACTIVE PAINT EXPERIENCE… that engaged participants before, during and after the event.
