From the imagination of sought-after director/writer Matt Hodgson, and the vision of Expositions and Events icon Aaron Bludworth comes FX—a new, one-of-a-kind Experiential Brand Storytelling Group that is putting its money where its mouth is with the creation of "No Time For Naysayers.” This ingenious short film is the first touch point in a branded story arc that spans cinematic, interactive and experiential disciplines, to create an unforgettable prototype for future consumer engagements. This short video features a work-in-progress look at the new FX website that will debut in early 2017, along with the film, the LIVE event and the yearlong experiential branded story campaign.